Possibly the best summer camp experience for an adult or kid ever. Here at LADdesign we were thrilled to create some design items for Solid Sound, and visit the epic music and arts festival curated by this very special and long time client of ours, Wilco. We've been working with the band in creating graphic design for them for sixteen-years, spanning seven albums, a lot of posters, merchandise, and a ton of general elements for the legendary band's visual voice.
One of the most fulfilling parts of being a designer, any designer, I believe is seeing your work used and appreciated. At this 3 day creative festival it was really nice to see the fans, appreciating the whole cultural experience. To see amazing work of other graphic designers hired by Wilco - and being a part of the festival through our own work, made us appreciate being included in this wonderful creative collaboration.
The Wilco-curated Solid Sound festival takes place every other year at MASS MoCA, the arts complex gloriously repurposed from a 200 year-old mill in North Adams, deep in the lush Berkshires of Massachusetts. The festival featured performances from Wilco, Neko Case, The Autumn Defense, White Denim, Lucius, Foxygen Nels Cline and Mikael Jorgensen, Yo La Tengo, The Blisters, Os Mutantes, any other musicians, performers, and comedians, World-class art, workshops on crafts and astronomy, all taking place among the breathtaking MASS MoCA galleries.
A look at our Field Guide for the festival as seen by festival goers. We created the program in the Field notes format (inspired by Field Notes brand) to make something special for the festival goer, to add to the summer camp experience and to elevate the program to something the festival fan might appreciate and keep.
Golden Ticket design, inserted into the packaging of five chocolate bars from Brooklyn based Mast Brothers chocolate, who made a special chocolate bar in honor of the festival. Finding the golden ticket would grant the recipient free entry to the festival. Nels Cline of the band Wilco adds golden tickets to the chocolate packages.
Web and digital artwork for the festival lineup.
